Everyone wants the market to continue rallying. So we are having all these “better than expected” corporate earnings when the expectation is being lowered in order not to “disrupt” the rally.
Alexon had its earning reported on 22nd April and sounded confident at the time: "New high fashion lines have been well received by customers and the fashion press and a revitalised image has been designed for Bay Trading reflecting its more fashionable proposition".
The Bay Trading fashion chain went into administration 48 hours later right after Alexon’s stock price went up 55% on Friday.
Watch out folks!